Imagine this scenario. A potential likely client has heard about your business and would like to know more. Before they contact you, they do what you, I, or most people do, they visit your website. After which there is no contact. They don’t send an email. They don’t call. They don’t even like your Facebook page.

So what happened between a very likely client reaching out them not following through to contact your business?

The answer is that your website drove them away. Instead of assuring the potential clients that your business can provide the needs that they are looking for, it created doubt and too much hesitation and uncertainty. It may have driven them away to one of your competitors with a more confident looking website.

Did you know that 75% of consumers admit that they judge a business’ credibility based on their website design? If a client visits your site and finds it too difficult or too confusing they will leave. On average your website has 7 seconds to grab your potential clients attention. That means a call to action should be readily available. That means contact information should be simple to find. That means you have not only have to have proper messaging but proper execution of the message.

So how do you achieve this?

Avoid poor quality content, and get to the point and call-to-action as quickly as possible. Do not fill your site with unnecessary and long-winded content that is repeated over and over again.

Make sure that any contact information; email address, phone number, and social media, is readily available. You do not want your clients having to go through 10 pages in order to reach out to you.

You also want your site to be easy to use on a variety of screen sizes. Your visitors will visit your site on mobile phones, desktops, and tablets. And each one of those has a different screen size that your site should easily adapt to. If a potential client visits your site on his or her phone and your site is not responsive, they will likely not return at a later time.

What will distinguish you from the bare minimum?

Details about your business such as company origin, company culture, the people who found and the employees are a big attraction. Every day, more and more people are becoming socially conscious about who they are doing business with. Business should not be approached as transactions but rather partnerships.

So to recap, you want to make sure you have clear messaging that is executed properly, easy to use and has easily accessible contact information.